The product
Shelf-edge ‘electronic point of purchase’ (epop) display system, developed with ZBD, a TTP Ventures investment company.

TTP’s role

Adaptation of TTP's Matrix short range wireless technology to meet the needs of retailers. Integration with ZBD’s zero power LCD technology to enable fast, low cost wireless communication to shelf-edge displays over a 200-400m range – one base station covers a complete store.

TTP developed a proprietary radio protocol for ZBD aimed at providing a robust data link that also enables very low power devices.

Key facts

  • Controls multiple (up to 20,000) epop display units
  • Monitors and reports display system status in real time
  • Intelligent protocol recovers in the event of transmission failure caused by temporary interference
  • Integrates with existing PC systems
  • Uses license-free ISM band wireless communications
  • Extremely low power >5 years